Your web site is one of the most important
investments you’ll make in your business.
I strongly suggest that business web sites be
INVESTED in – just like you would invest in other parts of your business. Don’t
treat your web site like an annoying side project.
If you don’t have a few thousand dollars to
invest in the skills of a professional to help you, then turn to do it yourself
web sites like Striking.ly , Wix, Squarespace, Jimdo or One Pager
1.) Optimize discoverability. What good is your
business and website if no one can find you? It’s critical that businesses
maximize SEO, so that your site is showing up in searches, with the highest
ranking possible. You need your users to interact with your website
efficiently. This is achieved by optimizing a variety of different elements right
on the homepage, including useful, easy to read buttons and links as Click to
Call, a proper address and business hours. Last but certainly not least,
remember that fresh and consistent content will also bring more people to your
site and raise your site’s ranking dramatically.
2.) Make your website multi-screen ready.
Beyond being mobile-friendly, your new site should look good on every device.
Whether displayed on a desktop, tablet, smartphone or even web-enabled TV, you
want your website to look awesome and tailor it to the specific needs and user
habits associated with each type of screen.
3) Get smarter by tapping in other content
platforms. Pull information or features from existing web services like Google
Maps, Facebook, Twitter, Yelp, Locu, etc. to maximize the performance and
effectiveness of your site. Also, leverage SoMoLo technology to know more about
your visitors and tailor their experiences accordingly.
4.) Simplify web management. Find a platform
that helps you manage your site easily, with web editing tools, design
templates, resources for marketing, etc. A central place that allows you to
edit all of your websites when needed is important to minimize maintenance and
encourage constant changes.
5.) Make sure your customers can reach you,
Obviously, a phone number and address on your website is very important for
in-person visits and customer service, but a simple contact form can also be
used for feedback to improve your website and fix tedious customer flows.
Actually listening to your customers and constantly improving your website will
lead to regular and fresh content that’ll keep your customers coming back.
Build loyalty and your customers will soon become evangelists of your brand.
6.) Make your website easy on the eyes. When a visitor
arrives at your site, it’s important to capture their attention within the
first few seconds. Design and navigation is a huge part of this. Information
should be easy to find, understand and optimized for all devices. New visitors
are also more likely to interact if the site is visually appealing. Make sure
your photographs and logo are high-quality and consistent with your site’s
color scheme. Don’t forget to make sure your website loads quickly too.
7.) Highlight CTAs on the homepage. Quite possibly
the most important best practice for optimizing your business website,
highlighting CTAs or call-to-actions makes it crystal clear to the viewer what
you want them to do. This includes emphasis on certain buttons and using an
active verb in your CTA such as ‘Try It’, ‘Buy Now’, ‘Sign Up’, ‘Donate’, ‘Play
for free’ and others.
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